My Portfolio
Helping brands connect with their audience through clever, personalized strategies.
On-page SEO
Logitude World
Client Overview:
Logitude World is a global freight management company offering logistics solutions.
Logitude World is a global freight management company offering logistics solutions.
Scope of work/My Role:
• Conducted a comprehensive SEO audit using Screaming Frog to identify on-page SEO issues affecting search engine rankings and user experience.
• Audited key on-page factors, including:
• Title tags and meta descriptions for keyword relevance and optimization.
• Header tags (H1, H2) for proper structure and content hierarchy.
• Keyword usage across important pages to ensure alignment with SEO goals.
• Prepared a detailed report for the development team, outlining technical SEO issues like broken links, slow page load times, and crawl errors that required fixing.
• Implemented the SEO solutions within my scope, including updating meta tags and optimizing content for target keywords.
• Conducted a comprehensive SEO audit using Screaming Frog to identify on-page SEO issues affecting search engine rankings and user experience.
• Audited key on-page factors, including:
• Title tags and meta descriptions for keyword relevance and optimization.
• Header tags (H1, H2) for proper structure and content hierarchy.
• Keyword usage across important pages to ensure alignment with SEO goals.
• Prepared a detailed report for the development team, outlining technical SEO issues like broken links, slow page load times, and crawl errors that required fixing.
• Implemented the SEO solutions within my scope, including updating meta tags and optimizing content for target keywords.
Results
With ongoing SEO learning, initial changes have already resulted in positive impacts on the website ranking
With ongoing SEO learning, initial changes have already resulted in positive impacts on the website ranking
Newsletter Strategy
Logitude World
Campaigns Goal
To reach logistics companies, freight forwarders, and transport firms to generate leads for Logitude’s SaaS product.
To reach logistics companies, freight forwarders, and transport firms to generate leads for Logitude’s SaaS product.
Client Overview:
Logitude World is a global freight management company offering logistics software solution.
Logitude World is a global freight management company offering logistics software solution.
Scope of work/My Role:
• Developed a newsletter calendar with two monthly newsletters.
• Collaborated with designers and content writers to create visually appealing, engaging, and informative newsletters.
• Set up email automation in Mailchimp, handling audience segmentation, design transfer, scheduling, and optimization.
• Developed a newsletter calendar with two monthly newsletters.
• Collaborated with designers and content writers to create visually appealing, engaging, and informative newsletters.
• Set up email automation in Mailchimp, handling audience segmentation, design transfer, scheduling, and optimization.
Insights
• Achieved 17% or higher open rates.
• Created compelling call-to-actions, driving readers to explore resources or product features, increasing CTR.
• Achieved 17% or higher open rates.
• Created compelling call-to-actions, driving readers to explore resources or product features, increasing CTR.
Content Strategy
Hardee’s Palestine
Client Overview:
Hardee’s is a global fast-food brand, and the Palestine franchise needed a tailored social media strategy to engage local audiences and boost brand awareness.
Hardee’s is a global fast-food brand, and the Palestine franchise needed a tailored social media strategy to engage local audiences and boost brand awareness.
Scope of work/My Role:
• Developed a comprehensive monthly content calendar, ensuring the content flow was diverse and engaging, not just focused on sales.
• Collaborated with the design team to create visually aligned content that fit the brand’s global identity.
• Managed the overall tone of the posts to resonate with the local audience while maintaining Hardee’s global brand voice.
• Developed a comprehensive monthly content calendar, ensuring the content flow was diverse and engaging, not just focused on sales.
• Collaborated with the design team to create visually aligned content that fit the brand’s global identity.
• Managed the overall tone of the posts to resonate with the local audience while maintaining Hardee’s global brand voice.
Page Optimization for Social Media
General Overview
I help clients optimize their social media pages to maximize visibility and engagement by focusing on key areas of improvement.
I help clients optimize their social media pages to maximize visibility and engagement by focusing on key areas of improvement.
Scope of work/My Role:
Instagram Bio Enhancement: Optimizing Instagram bios by adding essential details like hours, location, and a concise brand description to make profiles engaging and informative.
Community Management: Engaged with audiences using each brand’s unique tone of voice, ensuring responses and interactions stayed on-brand.
Privacy Policy: Created and integrated a privacy policy on Facebook pages to establish trust and transparency.
FAQ Templates: Developed a frequently asked questions (FAQ) sheet for clients to quickly and efficiently respond to common inquiries.
Compelling Cover Photos: Designed visually appealing cover photos that reflect the brand’s identity and goals for Facebook.
Tagline Creation
Baladi Restaurant
Client Overview:
Baladi is a local, home-cooked Palestinian restaurant known for its traditional meals, especially its famous chicken cooked over olive branches.
Baladi is a local, home-cooked Palestinian restaurant known for its traditional meals, especially its famous chicken cooked over olive branches.
Scope of work/My Role:
I developed the tagline “طعم بيتي بنفس فلسطيني” and worked on shaping the brand’s tone of voice. My goal was to create a strong local identity that resonates with Palestinian values and cuisine.
I developed the tagline “طعم بيتي بنفس فلسطيني” and worked on shaping the brand’s tone of voice. My goal was to create a strong local identity that resonates with Palestinian values and cuisine.
Brand Guidelines
Logitude World
Client Overview:
Logitude World is a global freight management company providing logistics solutions.
Logitude World is a global freight management company providing logistics solutions.
Scope of work/My Role:
• Created the framework for their brand guidelines, outlining the vision, mission, and tone of voice.
• Worked closely with the content writer to maintain consistent messaging across platforms.
• Collaborated with the designer to ensure the guidelines were visually perfectly presented.
• Created the framework for their brand guidelines, outlining the vision, mission, and tone of voice.
• Worked closely with the content writer to maintain consistent messaging across platforms.
• Collaborated with the designer to ensure the guidelines were visually perfectly presented.
Search Engine Marketing (SEM)
Logitude World
Campaigns Goal
• Generate high-quality leads for Logitude’s SaaS product in English, French, and Spanish markets.
• Generate high-quality leads for Logitude’s SaaS product in English, French, and Spanish markets.
Client Overview:
Logitude World is a global freight management company offering logistics software solutions.
Logitude World is a global freight management company offering logistics software solutions.
Scope of work/My Role:
• Conducted keyword research to identify terms that would reach the most relevant audience and avoid irrelevant traffic, such as those searching for freight forwarding services.
• Set up Google Ads campaigns targeting different audience segments:
• Awareness campaigns to reach new audiences.
• Retargeting campaigns to engage users who had interacted with the website.
• Campaigns aimed at website visitors to drive conversions.
• Expanded campaigns to include French- and Spanish-speaking audiences, ensuring language localization in both ads and landing pages.
• Collaborated closely with the content writer and design team to ensure ads and landing pages were optimized for conversions and aligned with best practices.
• Conducted keyword research to identify terms that would reach the most relevant audience and avoid irrelevant traffic, such as those searching for freight forwarding services.
• Set up Google Ads campaigns targeting different audience segments:
• Awareness campaigns to reach new audiences.
• Retargeting campaigns to engage users who had interacted with the website.
• Campaigns aimed at website visitors to drive conversions.
• Expanded campaigns to include French- and Spanish-speaking audiences, ensuring language localization in both ads and landing pages.
• Collaborated closely with the content writer and design team to ensure ads and landing pages were optimized for conversions and aligned with best practices.
Results
• During the peak season, the campaign generated the highest number of quality leads at the lowest cost per lead.
• Boosted overall site traffic by 30% through targeted search and display ads.
• Reduced cost per lead by optimizing keyword targeting and adjusting campaign strategies.
• Successfully improved lead quality by eliminating irrelevant traffic from people searching for freight forwarders instead of logistics software.
• During the peak season, the campaign generated the highest number of quality leads at the lowest cost per lead.
• Boosted overall site traffic by 30% through targeted search and display ads.
• Reduced cost per lead by optimizing keyword targeting and adjusting campaign strategies.
• Successfully improved lead quality by eliminating irrelevant traffic from people searching for freight forwarders instead of logistics software.
Meta Ads
TreeSal
Client Overview:
TreeSal is a B2B SaaS company offering a CMS platform to manage businesses’ digital presence. They were struggling to generate leads and had been spending $20 per ad without results.
TreeSal is a B2B SaaS company offering a CMS platform to manage businesses’ digital presence. They were struggling to generate leads and had been spending $20 per ad without results.
Scope of work/My Role:
• Managed Meta ads, transforming a $20/post budget into a successful lead generation campaign. By shifting the focus from awareness ads to conversion-optimized lead generation ads, I helped turn around their performance.
• Managed Meta ads, transforming a $20/post budget into a successful lead generation campaign. By shifting the focus from awareness ads to conversion-optimized lead generation ads, I helped turn around their performance.
Insights
• Conducted detailed audience targeting to ensure the ads reached the right people.
• Optimized ad copy for higher click-through rates (CTR) and used A/B testing to refine headlines and visuals.
• Conducted detailed audience targeting to ensure the ads reached the right people.
• Optimized ad copy for higher click-through rates (CTR) and used A/B testing to refine headlines and visuals.
Results
• Generated 10-11 leads for just $20 in the first month of the campaign.
• Continued optimizations further lowered the cost per lead, improving overall campaign efficiency.
• Generated 10-11 leads for just $20 in the first month of the campaign.
• Continued optimizations further lowered the cost per lead, improving overall campaign efficiency.